The Internet has progressed to the point where one of the keys to success depends on having a professional looking website. The forms, factors and function are continually changing and successful website development depends on having the right factors in use at the appropriate times.
Proper website development requires some planning, although it may be easy to build a website within a few minutes, using one of the readily available resources, it may be just as easy for the trained observer to discern properly constructed websites.
Website design must keep the fact in mind that if it is easy for the human eye to discern abnormalities or non-compliant factors, it may be just as easy for the search engines. Outdated websites, would not do very much for your purpose, as the visitors will be easily be put off by an unappealing site even though the content may be valuable. Having a non-complaint site will also hurt your efforts at ranking among the search engines. As design constraints and consideration change, website development must keep abreast of the changes and trends to see how they can be applied to improve website performance.
The first consideration is the use of updated platforms and syntaxes. The current recommendation is the use of HTML5 in development. The language is expected to be adopted as standard by the end of 2015, but it does not mean deprecation for others, as each language will retain its use.
Flat design is also one of the current trends in website design as flat design brings the minimalist appearance to the forefront. With flat design, the sites are aesthetically pleasing and much easier to navigate. With more white spacing and far less clutter, the user experience is much improved.
The ability to produce better quality images at much cheaper costs is now much more readily available. High resolution cameras are everywhere, and storage costs are dramatically lower. Users will expect to see high quality images on webpages, simply because they are available and can be easily inserted.
With use of HTML5 and CSS, the demand for responsive sites is expected to increase. The search engines may recommend on version of the site that can be viewed on multiple device, simply because it make sense. The technology to convert large website to being responsive, may be an anomaly, because visitors will not likely spend as much time viewing hundreds of pages on a mobile device, but the need for variety will stilled required.
One of the observed trends in website development includes the need to publish comprehensive information so that it can be consumed succinctly and rapidly. One of the ways that this can be done is with the use of infographics, which is expected to increase in popularity. Developers can include a lot of information is smaller spaces, with inserting odious amounts of text. The use should be done carefully, as search engines are not yet fully capable of parsing graphics.
More attention is being paid to screen resolution and cross browser capability. Website design now includes use of the parallax effect for big bold designs that make an immediate impact. This trend is expected to continue as the web pages will continue to be viewed on high resolution television screens.