3 Ways to Make Your Site More iPhone Friendly

More than half of websites visits are done via a smartphone. And while we can give general advice on how to make a website mobile friendly, like making it leaner and load faster, the fact remains that there are significant differences between the Android and iPhone smartphones’ preferences. Here are 3 ways to make your site more iPhone friendly.

Use the Right Framework

Responsive websites, those designed for any type of device, will use the right type of framework. For example, Bootstrap and others will lay out elements on a grid and shift the elements on the grid based on the screen size. Now the buttons are all visible and properly spaced whether you’re looking at it on an iPhone or iPad. Just be careful that every button when resized is the right size for the average user’s thumb, since mobile friendly sites often resize the screen so small that it is hard to hit the right button without a stylus if at all.

Simple Graphics

Skip the immersive multimedia experience and use a few, high quality graphics on your site. Fewer images and no video means the site loads faster, an essential factor for any mobile user with limited bandwidth. You also avoid the concerns that the video files you’re uploading are incompatible with the iOS. If you are struggling images to optimise, you can use a free stock photos on a site like Burst, for example.

Use standard graphic icons for actions like tap to call, follow us on social media, bring up the map or find the main menu. Note that this doesn’t eliminate the need to put your business’ address and phone number prominently on the home page, about us page and contact us page. Make it as easy as possible for people to find critical information like contacts, phone numbers and store locations without having to bounce around the site. However, your store’s hours and contact information should not be part of a graphic themselves, since this prevents search engines from searching for that information and presenting it readily to users.

Limit the Interactivity

Interactive content takes a long time to load, may not work on an iOS device, and is prone to generating errors. All of this hurts your site when you want to reach out to Apple users. This means limiting the JavaScript in your site and typically avoiding Java altogether. Adobe Flash Player shouldn’t even be on your website anymore. If you want to put video on your site, embed it and set it to only play if the user clicks on the play button instead of slowing down the site loading to try to play streaming media. Use static images instead of image carousels, or have thumbnail images that can be pulled up in greater detail with a button click.

Mobile friendliness is the order of the day and sites that aren’t user friendly are bound to be penalized. So, don’t hesitate to use some of the tips in this article if you want to improve your site’s mobile compatibility.

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