(Body Part)
6. Key words in the text of the Body density (5 – 20% – (all keywords / total words))
7. A single keyword density (1 – 6% – (each keyword / total words))
8. In the H1, H2, H3 in the key word (using the H1, H2, H3 fonts)
9. Keywords font size (using bold, bold, italic, ……)
10. Keywords proximity (between the two neighboring words is the best)
11. Key words phrase order

(Other parts)
12. Keywords in Alt text (Alt attributes of graphics)
13. Key words in the external site link (anchor text)

Navigation – some internal links:
14. The words within the page (link page should contain keywords)
15. All internal links must be a valid
16. The structure of the tree (any page depth of not more than 4 links)
17. Low-level appropriate links between pages

Navigation – link to external components:

18. The words of external pages (Google patent excellent site link to be directed not to link frame)
19. The anchor text of external links (Google’s patent should be launched in the theme and narrative)
20. Link the stability of (Google’s patents to avoid the link at any time change)
21. All external links are effective
22. Less than 100 external links (Google official said the restrictions on 100, allowing 2-3 times the actual 2000)

Google ranking factors (b)

Other factors on the page:
24. Level domain (. Edu is the highest rating, followed by. Org, and. Com contains a lot of spam as a result of information, so Google will be subject to scrutiny)
25. File size (page size is absolutely no more than 100K, less than 40K for the best)
26.URL of a hyphen (1 or 2 is the best, more than four will be considered to be spam, 10 very likely to be demoted)
27. Page update rate (Google patent for news, retail, auction sites, such as updating the sooner the better)
28. The update rate of the number of pages (Google Patent page the old page with the new ratio)
29. Links to the update rate (Google have not been able to patent analysis)
30. Update frequency (refresh rate = Spider’s crawl frequency)
31. Page theme
32. ….. Keywords derivatives
33. Semantic association (synonym, etc. …)
34. Latent semantic indexing
35.URL length (as far as possible, small, in IE only allows 2000 characters or less, the best control in 100 characters or less)
36. Site Size (Google that the larger site that greater financial support, and better organization, better structure, so it would be a good site)
37. Site age (Google patent the older the better)
38. Page site age and the age of other pages

Google ranking factors (c)

39. In the image of the form described in the text, but not the real Body of the text in the description;
40. Mirror site
41. Over-optimization
42. Link to a bad site (do not link each frame …., external links for regular inspection site in the state of Google)
43. Redirection or refresh metatags (unless the user clicks on, or do not automatically jump page)
44. Do not use the vocabulary of some uncivilized
45. Poisons words
46. Plethora of horizontal links (in the WEB server, you have more than one site, their link will be seen as horizontal invalid vote)
47. Pictures, text anti-navigating to www.sina.com.cn.
48. Key words repeat filling (reduction in rank to deal with)
49. Keywords dilution (the existence of too many pages of non-relevant keywords, you will reduce the importance of real content)
50. Page content would reduce the consistency of editing (Google Patents Google older cache on a regular basis with the new cache to compare, if we find that words, the theme has changed, will affect its evaluation, it is Google for effective SEO Tools)
51. To change the frequency content (Google patent is too often negative)
52. Anchor text update rate (Google patent is too often negative)
53. Dynamic pages (this is the search engine defects, may be to shorten the URL, such as ways to reduce the variables, it is best not to use dynamic pages)
54. Plethora of JS code (do not use hidden links redirection and function)
55.Flash pages (search engine spiders can not crawl flash content, flash page if they must be imported at the same time there is a static page)
56. The use of frame
57.Robot set up a “no index” of the tag
58. A single pixel of the link (will be considered to be a link鬼祟)
59. Invisible text (text and background color of the same page is not visible, but the spider can be retrieved)
60. Portal page (Google Patents)
61. Content duplication (Google is usually the oldest of the election of a push to the front of the push to go on the other)
62.HTML code to be consistent with the W3C standards

Google ranking factors (non-page) (iv)

Reverse link:
63.PR (point to sites based on the quantity and quality of links)
64. The total number of backlinks (link: www.xxx.com Google axy linkdomain: www.xxx.com Yahoo ….)
65. Backlinks page PR> 4
66. Link popularity (Google patent would be advancing too fast is considered cheating)

Each reverse link:
67. Every page of the PR involved
68. Link to your site’s anchor text (Google bombs)
69. Link time (Google patent longer the better)
70. Anchor text to change the frequency (Google patent the higher the frequency the more bad)
71. Relating to the popularity page
72. Involved in a number of external links page (the better to prove the importance of you)
73. Relating to the location of the link page (the best in the HTML code)
74. Related to the page’s keyword density (for search keywords)
75. Relating to the title page
76. Link from the “expert” web site (Google patent greatly advance)
77. Relating to the theme of the same page

Contents:
78. DMOZ included were (a huge advance because of the Google directory is obtained from the DMOZ, there are generally 28 months before they can be included)
79.DMOZ Classification (It is said that the comprehensive category and geography included the most suitable type of theme)
80 included in the Yahoo directory (a great advance, but need to pay 299 U.S. dollars per year)
81. Of Indexed LookSmart
82. Inktomi be included
83. By other directory-type Web site included
84. The introduction of large link site
85. Site show that the more stable a long history (for new content at least 1-3 weeks can be driven)
86. Site Directory Tree
87. Site Map (Key words embodied in the anchor text)

User behavior:
88. Page traffic (Google patent number and the trend visters)
89. Page selection rate (Google patent is often the number of clicks on the page)
90. At the time the page (Google patent relatively long period of time that the recognition of the content)
91. Users bookmark this page (Google Patents)
92. The user to delete this bookmark (Google Patents)
93. Users have gone after the departure of children (back? Click on the link ?….)
94. The words users
95. In the name of the time spent

Web site main acts:
96. Domain Name Registration time (more than 5 years is a worthy)
97. Whether or not to join the legitimate Union (refusing to spam, copyright protection, etc.)

Google ranking factors (non-page) (v)

98. Flow to buy (which flows into a low rate, conversion rate or even 0, is considered to come from bad external link)
99. Link analysis (link to the old value, new value of the link temporarily not to prevent the rapid change)
100. Zero external link
101. Purchase links (Google Patents)
102. Site priority ranking (Google Patents)
103. Hidden (to the Google spider is reading a particular page, the real show is a separate page)
104. From the bad site links
105. The domain name theft (illegal acts will be removed)
106. If the same IP to Google sent 100 times the same request, may be the IP will be BAN
107. Server reliability> 99.9% (Note that Google updated your time, not this time as far as possible maintenance)
108. Page was removed from the large site
109. Ranked against their competitors to deal with as a result of

Enter HitTail – helping you understand the long tail
HitTail is an online analytics provider unlike anything I’ve seen before. You install a Javascript urchin on your site (as you do for Google Analytics) and every visitor to your site is recorded to HitTail. It isolates those who entered via search engines and extracts the search terms upon which they entered – it logs these (as any analytics tool does) and provides information based on this. It shows you live data (to the minute) of visitors entering your site and highlights the keywords (as per the below screenshot)

What HitTail does
It’s able to chart which of your keywords are your primary ones and which constitute the “long tail” of your site. I’ll explain what the long tail is shortly… This helps you gain an understanding of how people are finding your site and which keywords are working well for you. In addition to highlighting this information, HitTail offers keyword “suggestions” on terms that help constitute your long tail – under the premise that you should target these to increase your overal natural search engine traffic.

While the suggestions aren’t always useful (as a couple of mine haven’t been), they do offer some insight into keywords that you could be using to greater effect. Therefore you can add suggestions to your “to-do” list, prompting you to blog about them and therefore increase your overall search engine presence.

So what is the “long tail”
Some of you will have heard the term before, but remain unsure as to exactly what it means. The long tail refers to the seemingly never-ending list of obscure interests that populate the Internet. Let me explain using an example of a website that sells shoes:

The primary set of keyphrases for a website that sells shoes will be things like:
“shoes”
“buy shoes”
“red shoes”

Whereas the long tail is a massive list of keyphrases that are deemed more obscure, like:
“indian wing-tip shoes”
“buy cheap red leather shoes”
“cowboy boots from the old west”

While most website owners only focus on the primary keyphrases (because they are the most obvious), they only constitute around 40-45% of the search engine traffic for your site. Completely disregarding the importance of the long tail is kissing goodbye to 55-60% of your potential traffic.

How HitTail shows me my long tail

Long tail = sales
The ironic thing is that while many bloggers/site-owners neglect the long tail keywords; because they are the most direct and specific they often convert better into sales than idle, generic terms. “Buy italian wing-tip shoe” is likely to convert better than “buy shoes” because it’s more specific and the user has a very focused information requirement.

So, without digressing too much from my original topic, HitTail is a great service (free up to 100,000 visitors per month) and I believe it really has the potential to improve your natural search engine traffic. I’m going to be giving it a go for the next month or two and we’ll see how things improve. But my advice is to try it and see how you get on.

What is keyword density?
Like most experienced Internet users I made my way to the Wikipedia page for a textbook definition and while the page is rather empty it does hold the sentence “Keyword density is the percentage of words on a web page that match a specified set of keywords”. So if I have a piece of content that says “The most important aspects of natural SEO is keyword density”, “SEO” as a keyword has a 10% keyword density (as it appears once in 10 words).

How can keyword density be used to improve my natural SEO?
If you’re trying to rank on Google for “improve your SEO” then you need to continually use the phrase “improve your SEO” throughout the piece of content. Search engines use keyword density as a way of scoring the relevence of your content against the specific search-phrase. Which is understandable when you think about it: if I search for “improve your SEO”, a site that has that phrase on the page 10 times is likely to be more relevent than a page that only has 1 instance of the phrase.

Therefore it’s important to think about your keyphrases before writing your content (especially if you’re trying to target a specific search phrase on the search engine results).

The pitfalls of trying to abuse it
While no one has a precise figure for “desired” keyword density, it’s important that you don’t abuse it. In days gone bye webmasters would create pages filled with keywords and lists of keyphrases in a way to fool the primitive search engines that existed at the time. However, things have come a long way since then and Google is clever – clever enough to punish you for trying to be deceptive.

Synonyms and readability
In my experience it’s crucial to avoid stuffing your content with keyphrases to the extent it becomes unreadable. Whatever website you’re running you’re trying to present your information to users in a useful way; stuffing it beyond readable limits is counter productive because for all the extra traffic your SEO campaign will bring, the users will become frustrated with your content and leave anyway.

I find adding synonyms to the content is one of the best ways to improve SEO and readability: you’ll rank higher for the alternative keywords anyway. Google won’t think you’re trying to be deceptive and users will be able to digest your content – thus improving natural traffic (theoretically).

Keyword research
Unless you’ve already got a natural SEO campaign in mind (with specific keywords/phrases you want to target) then you’re going to need to research what keywords to focus on. It’s no use focusing on keyphrases that no one actually searches for is it? The best tool I’ve found for this purpose is the Overture Keyword Suggestion Tool, which gives you an indication of how often the word you enter is searched. More importantly it gives you other suggestions with their relative popularity – helping you shape you SEO campaign.

A useful tool
If you’re still unsure, it’s worth having a look at this keyword density analysis tool which breaks down your keyword density for a given page.

The information need
Get into the mindset of the user upon being presented your advert; if they’ve found it through searching on the keywords you specified then they have a specific information requirement that your advert is tailored towards. This means that a user searching for “Buy iPod” has the interest in buying an iPod. Therefore you would expect a higher percentage of these users to convert to your “Buy an iPod” PPC campaign. On GCN your advert would be displayed within an Adsense pane on a page where your keywords were mentioned; the article might be about “how much the iPod sucks and why would anyone ever buy an iPod” but the contextual engine will see “buy an iPod” and show your advert. Would you expect that to convert equally as well?

Publishers are complete #$@%ers
To be a profitable blogger you need invasive adverts; ones that users may click on accidentily. Look at the majority of Adsense placements that you see (even mine) – they’re invasive to ensure users click on them every now and then. As a publisher I don’t care whether my reader buys your product, I just care about the CPC I get from them hitting my Adsense. So looking at it from the other direction is interesting because it’s entirely likely that you’ll be paying out for accidental clicks if your advert is displayed in an Adsense pane on the GCN.

What sites is it displayed on?
You have absolutely zero control over what sites you advert is displayed on; it’s questionable how much control Google has over this too. Would you be happy having your legitimate advert being displayed on piracy websites? Warez? Porn? No, I wouldn’t either. I appreciate that “technically” Google doesn’t allow these people into the Adsense programme but do you really believe everything they say?

I don’t trust Google enough
I’m not confident that Google are able to track clicks across the GCN accurately enough. I’ve seen enough odd things go on with my Adsense that I wouldn’t want my PPC campaign to fall victim to the same oddities. There are literally hundreds of thousands of websites showing Adsense code and I genuinely believe Google is unable to track the clicks on them all accurately. Not that I don’t trust Google but there are a few insider things I’m aware of that make me distrust their tracking a little.

That’s it really; through mistrust or my belief in a search engine user’s “information requirement” I dislike the option of the Google Content Network. I just don’t see how it’s worth having the same CPC on a clearly less reputable envionment. At least the search results are more controlled whereas anything goes in the great-wide-web and I don’t want my money relying on it all being kosher.

Look at the statistics of it
If you have 100 people who visit your homepage each day out of habit, that’s 100 people who will read your post. A few days of posting later that piece of content is no longer on the front page and it’s now in your archive; so lets say you’ve had 150 people look at it since it got posted. Now, if search engines didn’t exist you’d be lucky to have 5 people read it per day purely by browsing your site. But if you use a good title, you could have 20-30 search hits to that content PER DAY. So 5 days later that SEO friendly search title is bringing in more readers.

Would the homepage visitors not have read it without a friendly title?
If you have readers who visit the site out of habit, would a less organic title put them off? Probably not – provided it was still obvious what the post was about.

Would the search engine visitors have found the post with the friendly title?
Absolutely, but that’s not the point. Using properly researched keywords in your title will help ensure the maximum number of search users are directed at your content. A good search-friendly title can deliver 30 people a day for the next year – that’s a lot of visitors.

Think about the conversions!
30 people to that post every day for a month will be 900 extra potential readers. Even with a 1% conversion rate you’re looking at 9 readers per month and that can really build up. Imagine if you’ve got 20 posts going out per month, each of them picking up 30 visits per day. That’s a lot of new traffic. That’s also a LOT of new potential readers. Now do you see?

#1 – Think about what your content is about
Think about what the message you’re conveying in this post is. What are you trying to tell people about?

#2 – What would you search for to find this post if you needed the information from #1
While you may not be entirely representative of the Internet you at least fit your site’s demographic; so try and think of terms you’d search for to find the information you’re offering.

#3 – Check the keywords
It’s worth doing a quick Google search using the keywords you’re considering to see how competitive they are. If there are 100,000,000 results then it might be worth going for more long-tail words because you’d be buried miles back in those results.

#4 – Remember the rule of search engine listings
It’s better to be #1 for a less-popular search term than #74 for a really popular one. Look at the keywords until you find a combination that seems relevant yet competitive on the search engine results.

#5 – Don’t be afraid of synonyms in the title
It’s a little naughty, but placing alternative search terms into the title (naturally) can really help. For example “how to improve your site’s search engine listings (seo)” allows you to target not only the original keyphrase but combinations that include “seo” too. So make it natural and you should fair slightly better.

Other advantages are that people tend to link back to you using your post title, so if you’ve got a search-friendly one it can be an instant SEO boost for those terms. Remember, 150 readers today pales in comparison to the 30 a day you could receive from the search engines*

*these numbers are just examples, you might have less, you might have more. But they are proportional. Just don’t neglect the SEO future of your content for immediate gain.