Key words:
1. Key words in url (the first and second word is the most valuable ……)
2. The domain name in the key word (in English the advantages of Web site) (Head Part I)
3.Title tag the words (10-50 characters, and does not contain special characters)
4.Description tag the words (less than 200 characters, this parameter is now Google is no longer as important parameters, but still frequently used)
5.Keywords tag the words (less than 10 words, single words must Body portion of the page more than 2 to be valid, otherwise, may be assessed as Spam punished, Google official has stated that he would no longer based on this parameters of evaluation, but in fact still in use)

(Body Part)
6. Key words in the text of the Body density (5 – 20% – (all keywords / total words))
7. A single keyword density (1 – 6% – (each keyword / total words))
8. In the H1, H2, H3 in the key word (using the H1, H2, H3 fonts)
9. Keywords font size (using bold, bold, italic, ……)
10. Keywords proximity (between the two neighboring words is the best)
11. Key words phrase order

(Other parts)
12. Keywords in Alt text (Alt attributes of graphics)
13. Key words in the external site link (anchor text)

Navigation – some internal links:
14. The words within the page (link page should contain keywords)
15. All internal links must be a valid
16. The structure of the tree (any page depth of not more than 4 links)
17. Low-level appropriate links between pages

Navigation – link to external components:

18. The words of external pages (Google patent excellent site link to be directed not to link frame)
19. The anchor text of external links (Google’s patent should be launched in the theme and narrative)
20. Link the stability of (Google’s patents to avoid the link at any time change)
21. All external links are effective
22. Less than 100 external links (Google official said the restrictions on 100, allowing 2-3 times the actual 2000)

Google ranking factors (b)

Other factors on the page:
24. Level domain (. Edu is the highest rating, followed by. Org, and. Com contains a lot of spam as a result of information, so Google will be subject to scrutiny)
25. File size (page size is absolutely no more than 100K, less than 40K for the best)
26.URL of a hyphen (1 or 2 is the best, more than four will be considered to be spam, 10 very likely to be demoted)
27. Page update rate (Google patent for news, retail, auction sites, such as updating the sooner the better)
28. The update rate of the number of pages (Google Patent page the old page with the new ratio)
29. Links to the update rate (Google have not been able to patent analysis)
30. Update frequency (refresh rate = Spider’s crawl frequency)
31. Page theme
32. ….. Keywords derivatives
33. Semantic association (synonym, etc. …)
34. Latent semantic indexing
35.URL length (as far as possible, small, in IE only allows 2000 characters or less, the best control in 100 characters or less)
36. Site Size (Google that the larger site that greater financial support, and better organization, better structure, so it would be a good site)
37. Site age (Google patent the older the better)
38. Page site age and the age of other pages

Google ranking factors (c)

39. In the image of the form described in the text, but not the real Body of the text in the description;
40. Mirror site
41. Over-optimization
42. Link to a bad site (do not link each frame …., external links for regular inspection site in the state of Google)
43. Redirection or refresh metatags (unless the user clicks on, or do not automatically jump page)
44. Do not use the vocabulary of some uncivilized
45. Poisons words
46. Plethora of horizontal links (in the WEB server, you have more than one site, their link will be seen as horizontal invalid vote)
47. Pictures, text anti-navigating to www.sina.com.cn.
48. Key words repeat filling (reduction in rank to deal with)
49. Keywords dilution (the existence of too many pages of non-relevant keywords, you will reduce the importance of real content)
50. Page content would reduce the consistency of editing (Google Patents Google older cache on a regular basis with the new cache to compare, if we find that words, the theme has changed, will affect its evaluation, it is Google for effective SEO Tools)
51. To change the frequency content (Google patent is too often negative)
52. Anchor text update rate (Google patent is too often negative)
53. Dynamic pages (this is the search engine defects, may be to shorten the URL, such as ways to reduce the variables, it is best not to use dynamic pages)
54. Plethora of JS code (do not use hidden links redirection and function)
55.Flash pages (search engine spiders can not crawl flash content, flash page if they must be imported at the same time there is a static page)
56. The use of frame
57.Robot set up a “no index” of the tag
58. A single pixel of the link (will be considered to be a link鬼祟)
59. Invisible text (text and background color of the same page is not visible, but the spider can be retrieved)
60. Portal page (Google Patents)
61. Content duplication (Google is usually the oldest of the election of a push to the front of the push to go on the other)
62.HTML code to be consistent with the W3C standards

Google ranking factors (non-page) (iv)

Reverse link:
63.PR (point to sites based on the quantity and quality of links)
64. The total number of backlinks (link: www.xxx.com Google axy linkdomain: www.xxx.com Yahoo ….)
65. Backlinks page PR> 4
66. Link popularity (Google patent would be advancing too fast is considered cheating)

Each reverse link:
67. Every page of the PR involved
68. Link to your site’s anchor text (Google bombs)
69. Link time (Google patent longer the better)
70. Anchor text to change the frequency (Google patent the higher the frequency the more bad)
71. Relating to the popularity page
72. Involved in a number of external links page (the better to prove the importance of you)
73. Relating to the location of the link page (the best in the HTML code)
74. Related to the page’s keyword density (for search keywords)
75. Relating to the title page
76. Link from the “expert” web site (Google patent greatly advance)
77. Relating to the theme of the same page

Contents:
78. DMOZ included were (a huge advance because of the Google directory is obtained from the DMOZ, there are generally 28 months before they can be included)
79.DMOZ Classification (It is said that the comprehensive category and geography included the most suitable type of theme)
80 included in the Yahoo directory (a great advance, but need to pay 299 U.S. dollars per year)
81. Of Indexed LookSmart
82. Inktomi be included
83. By other directory-type Web site included
84. The introduction of large link site
85. Site show that the more stable a long history (for new content at least 1-3 weeks can be driven)
86. Site Directory Tree
87. Site Map (Key words embodied in the anchor text)

User behavior:
88. Page traffic (Google patent number and the trend visters)
89. Page selection rate (Google patent is often the number of clicks on the page)
90. At the time the page (Google patent relatively long period of time that the recognition of the content)
91. Users bookmark this page (Google Patents)
92. The user to delete this bookmark (Google Patents)
93. Users have gone after the departure of children (back? Click on the link ?….)
94. The words users
95. In the name of the time spent

Web site main acts:
96. Domain Name Registration time (more than 5 years is a worthy)
97. Whether or not to join the legitimate Union (refusing to spam, copyright protection, etc.)

Google ranking factors (non-page) (v)

98. Flow to buy (which flows into a low rate, conversion rate or even 0, is considered to come from bad external link)
99. Link analysis (link to the old value, new value of the link temporarily not to prevent the rapid change)
100. Zero external link
101. Purchase links (Google Patents)
102. Site priority ranking (Google Patents)
103. Hidden (to the Google spider is reading a particular page, the real show is a separate page)
104. From the bad site links
105. The domain name theft (illegal acts will be removed)
106. If the same IP to Google sent 100 times the same request, may be the IP will be BAN
107. Server reliability> 99.9% (Note that Google updated your time, not this time as far as possible maintenance)
108. Page was removed from the large site
109. Ranked against their competitors to deal with as a result of

Other News

• How to SEO your site: Episode 1 – Marking up your website
• Working with Layers Part I: Layer Sets
• How to write a Wordpress plugin: episode 1 – getting started
• Tweet, Tweet!
• Working with Layer Order
• A Reason to Smile For All PHP Developers
• Hit Tail, how to improve your SEO and improving long tail traffic
• Did McCain snub Palin on Leno?
• PHP and MySQL 5
• Discover the Magic Wand for Image Adjusting-part 1